How to throw a book launch party that isnt a waste of. A book launch plan for firsttime authors without an. Setting up amazon xray and getting into the great on kindle program. The first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as its also commonly referred to what is a launch team. Bring your author copies in case the store sells out. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. A book launch is a unique opportunity to market, sell, and promote your book to a large audience. Begin by creating a book marketing plan to help you organize, strategize, and capitalize on your writing skills. Whether you have 1 book or 20, find out the exact launch, tactics, and blueprints the top 1% of authors use to generate reliable royalties, market your book effectively with less effort, and beat the amazon algorithm to increase your books visibility. Indiebooklauncher helps independent authors produce, publish, and promote their. Create a book marketing plan for a successful book launch. Indiebooklauncher helps independent authors produce, publish, and promote their fiction and nonfiction books.
The product launch marketing plan is a part of the product launch plan. Amazon is full of successful selfpublished authors with books that have barely made any sales, leaving many writers dejected if you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status. How to create a marketing plan for your nonfiction book by stephanie chandler. Identifying the key success factors in new product launch. I tend to go overboard with my courses and tutorials, and am trying to simplify. A simple marketing plan for fiction authors book launch. Add a sales page for your book to your website or blog. She has helped shepherd countless books into publication and enjoys videos. Book launchers remote work from home and flexible jobs. Well, were here to tell you that it is possible and that putting on a great book launch is an excellent way to drum up interest and sales for your book.
Build it and they will come is advice that rarely works when trying to sell books. The launch of a new book, be it the first for an author or a most recent release, has always been the established gateway for traditional publishers to introduce a new work. Book launchers helps authors in the united states and canada write, selfpublish, and sell nonfiction books. As with launching a rocket ship from the earths gravity pull, a book launch that successfully sends a volume into the hands of buyers requires a lot of thoughtful consideration of the book. You should begin six to eight weeks before your book. Despite its importance, costs, and risks, product launch. Hotel marketing strategies to increase your bookings in 2020. Book marketing plan the definitive checklist book launch. But with a few helpful tips and a little help from your friends, you can plan. This is a book marketing plan outline that you can use.
Regardless, until the end of the day on friday, june 20, 2014, you can get the book. Plus, youve worked super hard to get this book out into the world you deserve to celebrate. The product launch plan also includes pre launch market research, beta testing plan. We just cant leave this on a negative note, though. Continuing with this weeks series on book marketing plans, its time for a freebie. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. Launching a book refers to sending a new book out into the bookselling and consumer marketplace. In honor of registration for the book launch blueprint being open, we are going to talk about book launches.
When planning your book launch, youll need to decide whether you want it to be a public or private event. How to host a book launch marketing for authors youtube. You dedicate a few weekseven monthsto writing the book. This post also comes with a free downloadable checklist to help you promote your book.
Identifying the key success factors in new product launch c. In the sections that follow, im offering a new product launch. How to create a written book launch plan author media. If youre a writer of psychological thrillers, then your bio probably shouldnt be too irreverent.
When i left my training and education company to start book launchers my first 10 clients came from my email list. He also is trying to drive his book onto the new york times bestsellers list. Free book marketing plan outline all freelance writing. Yes, theres nothing worse than planning a party, then realizing you cant get printed books in time. If youre a nonfiction author, use the bio as an opportunity to establish your authority in your field. Sarah bean is book launchers marketing professional with over 14 years of entertainment. The book also includes his signature one page business plan template as well.
How to create a marketing plan for your nonfiction book. How much do authors make when they selfpublish a book. But ethically this is sticky ground and so we did not try this. Decide whether your book launch is inviteonly or open to the public. This really comes down to a personal choice, and a consideration of what you want your book launch to achieve. A clearly visible link on my book page encourages people to help get the word out via social channels. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen.
Heres what goes into the perfect book marketing plan. How to throw a successful book launch party the writing. But im nowhere near my goal of selling copies of my book. One of the best times to grab attention and to be able to promote your book is during your book launch. Promoting a book without a plan is like driving across the country without a map or a navigation system. Even the people you barely know may show up, buy a book, then tell all their friends about it. Your marketing efforts should start before your book is even available for purchase. Promotion can seem like a daunting task, especially when it comes to planning your first book launch. Stephanie chandler is the author of several books including the nonfiction book marketing plan. Promoting your book takes careful planning so you get the most out of your. Includes tips on building mailing lists, running promotions and advertising. Writing a book is a good start, but its not enough.
As well as the formal event mentioned above, outreach can include readings at local bookshops, community centers, and libraries. Plan the launch at a nature conservancy or outdoors at a beautiful natural venue. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. Today im at the san francisco writers conference and i keep finding myself repeating my book launch. Read on for tips on promoting yourself with a wellexecuted book launch party. To stop you from overspending, use these event budget tips.
So, in this post were diving into one possible strategy for doing your book launch. Your product launch marketing plan for a successful start. Tips for a successful book launch party 01162015 05. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book. A product launch plan is a documented summary of ideas, activities, and processes a company uses to release its product in the market. After interviewing nearly a dozen independent nonfiction authors, ive learned two very important things about e book selfpublishing.
Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. But following a book s launch period, its extremely common for sales to take a dramatic dip. You can keep it private until launch day unless youre accepting preorders. How to plan a book launch that stands out from the crowd. She is the founder and ceo of nonfictionauthorsassociation. Work backwards from your party date and plan to have the physical books on hand at least a week beforehand, just to be safe. The book cover image on a flyer, card, or screenshot serves as an aide memoire for attendees.
A simple 10step book launch plan you can easily use to outrank bestselling authors. Helping entrepreneurs and professionals write, selfpublish, and sell a business boosting nonfiction. As julie broad, founder of book launchers explains in this video, every book. The worst and best ways to launch your book part 2 in part 1 of this series, we looked at the top five worst ways to handle your book launch. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. How to create a book marketing and publicity campaign.
When i sent emails to my list about the book, i always included a p. Make sure youll have finished copies of the book available by the time these events come around. The ideal launch team, also known as a street team, is a dedicated, handselected group eager to make your launch. Have a video trailer created for your book if you plan to use one. A sample launch plan the first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. Heshe will assist clients in creating and executing social media strategies. Anthony di benedetto effective product launch is a key driver of top performance, and launch is often the single costliest step in new product development. He wants to see if his launch strategy will work for a book launch. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. To maximize or perhaps even replace a traditional publicity campaign, you. When youre launching a book into the world, its essential that you build a book marketing plan. Plan a successful book launch book release template duration.
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